Marketing Materials for Campus Presentations

Carefully consider your audience and delivery medium as you select marketing materials.  Consider using Web 2.0 social software as a tool for your marketing strategy. 

Share and Contribute

Below are links to some sample materials. In the spirit of OER, please share the marketing materials you have developed to promote OER initiatives on your compus.  You can contribute by clicking on the Edit Page button at the top of this wiki page.  The password is contribute.

Graphics

To download, click on the graphic with your right mouse button.

Famous Quotations

"Textbooks, it seems to me, are enemies of education, instruments for promoting dogmatism and trivial learning. They may save the teacher some trouble, but the trouble they inflict on the minds of students is a blight and a curse." - Neil Postman, The End of Education: Redefining the Value of School, 1996

"We can also improve the quality of teaching and learning overnight by getting rid of all textbooks. Most textbooks are badly written and, therefore, give the impression that the subject is boring. Most textbooks are also impersonally written. They have no "voice," reveal no human personality." - Neil Postman, The End of Education: Redefining the Value of School, 1996

“We must go beyond textbooks, go out into the bypaths and untrodden depths of the wilderness and travel and explore and tell the world the glories of our journey.” - John Hope Franklin

The content of most textbooks is perishable, but the tools of self-directness serve one well over time.” Albert Bandura

Suggested Responses to FAQs

• What about the quality of open content? 

Case Studies

• "Bye the Book My year of teaching environmental science without a textbook" by Eric Pallant, 2006
• "Teaching without a Textbook"
• "Dream or nightmare? Planning for a year without textbooks"
• Going Beyond the Textbook
• Illustrated World Tales

Video Presentations

Richard Baraniuk: Goodbye, textbooks; hello, open-source learning

This work is licensed under a

Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

2007